What are some examples of brand extension?
Creative examples of brand extension success
- Arnold Schwarzenegger Supplements.
- Harley Davidson T-Shirts.
- Snickers Ice Cream Bars.
- Pokemon Toys.
- Tide Stain Remover Pen.
- George Foreman Grill.
- Reese’s Puffs Cereal.
What do you mean by brand extension give an example?
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. An example of a brand extension is Jello-gelatin creating Jello pudding pops.
How does Coca Cola use brand extension?
Coca-Cola creates its first brand extension after nearly a century of existence. Diet Coke’s advertising uses slogans that include its most famous, “Just for the taste of it!”, with TV ads featuring the “Diet Coke hunk”. After 1982, several Diet Coke variants are rolled out, including lime, cherry and vanilla flavour.
What is an example of a successful brand extension?
A brand extension (some times called a category extension) is when a brand is known for one type of product starts selling a different type of product. Some example of brand extension are: Apple: from personal computers into MP3 players. Callaway: from golf clubs into footwear, apparel and golf accessories.
What is an example of extension strategy?
For example, a business could try introducing a different sized version of the product. Increasing marketing activity – Running new advertising campaigns and sales promotions can attract new customers, remind previous customers that the product still exists and encourage existing customers to buy more of the product.
Is brand extension good or bad?
Extending a brand outside its core product category can be beneficial in a sense that it helps evaluating product category opportunities, identifies resource requirements, lowers risk, and measures brand’s relevance and appeal. Brand extension may be successful or unsuccessful.
Does Coca-Cola have brand extension?
This brand is best known for its original coke taste, but using brand extension, Coca-Cola has launched a whole new line of various coke products, such as Coke Zero and Cherry Coke flavor. When exploring brand extension, this can also mean completely unrelated product lines compared to the original product.
What is line extension and brand extension?
Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category.
What is the difference between line extension and brand extension?
What are the different types of brand extension?
Types of brand extension. Brand extension can be categorized into the following: When the same brand is used to launch a product in a different way it is called line extension. Byline extension, the product will be a slight variation to the existing ones.
When to take the risk of brand extension?
Brand extension means expanding the brand like they expand the products as party dresses, casual dresses, and formal dresses. Companies can extend their product at any time, whenever there’s a conflict with their competitors; then they take the risk of brand extension.
Which is an example of a product extension?
In product form extension, the product form is different from other product categories. It is easier when you do it properly. It adds variety into the existing product and the Company usually adopts this strategy in its brand. Example: Amul milk to Amul condensed milk. Butter, cheese and ice cream.
Which is an example of a customer base extension?
Oriflamme, a cosmetic brand, is a very good example of a customer base extension. Their marketing strategy is based on its customers. They daily extend their consultants who help them to grow their online business. Brands usually acquire such status with their customers over a long period of time.
