What is a good example of central route persuasion?
Examples of Central Route Persuasion While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.
What is the central route in psychology?
The Central Route Processing (also known as Central Route to Persuasion) is a method of persuasion (i.e., a way to persuade others). This method of persuasion works best when the facts presented are strong, the topic is relevant to the listener, and the audience is motivated to listen.
What is central and peripheral route to persuasion?
The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.
What is central route persuasion quizlet?
central route to persuasion. occurs when interested people focus on the arguments and respond with favorable thoughts. peripheral route to persuasion. occurs when people are influenced by incidental cues, such as a speaker’s attractiveness.
What are the two routes of persuasion?
This proposes two major routes to persuasion: the Central Route and the Peripheral Route.
What is persuasion with example?
Persuasion is something meant to get you to do or believe something. Another meaning for persuasion is the act of influencing someone to do something or to change their mind. For example, good salespeople use persuasion to get people to buy things, just as children use persuasion to get permission to do certain things.
How does the central route of persuasion work?
The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message.
What is the central route?
The central route involves a high level of message elaboration in which a great amount of cognition about the arguments are generated by the individual receiving the message. The results of attitude change will be relatively enduring, resistant, and predictive of behavior.
What is the peripheral route of persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information.
What are two types of persuasion?
1 Ethos. Ethos is used to demonstrate good character and credentials.
What is central route?
What is Central Route. 1. A path for processing incoming messages where message elaboration occurs and the message is considered and/or evaluated by the receiver for some period of time; a component of the elaboration likelihood model. Learn more in: Changing Health Behavior Through Games.
What are two routes of persuasion?
Two “Routes” to Persuasion. Petty and Cacioppo (1986a, 1986b) state that there are two routes to persuasion: central and peripheral. The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message.
The peripheral route to persuasion consists of a person’s association with positive or negative qualities in the stimulus that isn’t related to the logical quality of the stimulus. For example, in a speaker this would be things like the attractiveness, perceived authority, or superficial charm…
What is peripheral route persuasion?
The peripheral route to persuasion is one of the two factors in the elaboration likelihood model which consists of two different routes: central route processing (hyperlink?) and peripheral. The peripheral route to persuasion consists of a person’s association with positive or negative qualities in the stimulus…
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