What should be on a marketing postcard?
11 Powerful Postcard Marketing Tips
- Clear Bold Headline.
- Use a Call-to-Action that converts.
- Clear relevant imagery.
- The Offer.
- Contact Information.
- Sell the benefits (not the features)
- Stick to one message.
- Track the performance.
How effective is postcard marketing?
It’s an effective, affordable and enjoyable avenue to increase traffic and sales. Postcards serve as great reminders for promotions/sales. Postcards help spread the word and increase awareness. You can target specific customers without wasting money on mass mailings.
How do you make a postcard marketing?
Postcard design: How to do it well
- Keep it simple.
- Craft a great headline.
- Use high-quality imagery.
- Personalize with data.
- Promote a compelling offer.
- Have a single, clear call to action.
- Track and attribute the results.
What makes a good postcard campaign?
A postcard campaign should be started with only one goal in mind. They can be used to introduce new products, provide a discount offer, generate leads, attract new customers, or drive repeat business. Examples of goals could include: Have 250 visits to the product landing page provided on the postcard after one month.
What should you not put on a postcard?
Be sure to avoid these four common mistakes when using postcards in your direct mail campaigns:
- Mistake #1: Neglecting to test your campaign.
- Mistake #2: Using long, complex messages.
- Mistake #3: Not including a motivating offer.
- Mistake #4: Forgetting to include your social handles.
How much does postcard marketing cost?
On average, you can probably expect to spend between $150-$250 for a standard postcard or letter from a mid-range designer. More experienced designers may charge as much as $1,000, and less experienced designers may charge less.
How many postcards should I mail?
It is recommended you mail to them every month or two, no less than once per quarter. If you wait too long between touches, they may forget you when they or their friends need your services.
What is the best size for a postcard?
To qualify as a postcard, a mail piece must be rectangular and meet these dimensions: At least 3-1/2” high X 5” long X 0.007” thick. No more than 4-1/4” high X 6” long X 0.016” thick.
Do postcards need special stamps?
Most postcards can be mailed using a postcard stamp but over-sized/large/jumbo postcards require the same postage that a one-ounce first class letter needs to be mailed (currently $0.58 per stamp). If it’s larger than those dimensions the post office considers it a letter and you’ll need a one-ounce stamp to mail it.
Can you write anything on a postcard?
The standard postcard format has a vertical line down the middle, with a blank space to the left, and a lined space to the right. Write your recipient’s full name and address on the lined space to the right. Be sure to include the recipients full address including city/town, country and postcode.
Is direct marketing expensive?
Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, marketing copy, mailing lists, printing, and distribution. Some organizations do much of this inhouse and wind up only paying for printing and mailing.
How much does it cost to bulk mail postcards?
How much is the bulk US postage for postcards? The current postcard postage rate cost for bulk mailing services is just $0.310 – $0.326 per postcard when you use First Class Mail. The current postcard stamp price for Standard (or 3rd Class) Mail is even cheaper!
What makes a successful postcard marketing campaign?
Effective postcard marketing campaigns must provide measurable results, accountability and data that companies can use in future marketing campaigns to be successful. Traditional direct mail postcard marketing campaigns capture each one of these elements while working to attract the attention of consumers at the same time.
Are there predesigned templates for marketing postcards?
Postcards are small in size and easily available almost everywhere. An initial printing of a postcard can also be done from an office, due to the size and limited quantity. Hence, one can save time and budget from designing activities. The above file is a predesigned template, which is easy to edit and available for download.
What should be included in a promotional postcard?
Promotional postcard content often includes coupons, announcements, new product introductions, and limited-time-only specials. Think back to the last time you received a printed postcard in the mail that wasn’t from a friend or long-lost family member. That was postcard marketing in action.
How is postcard marketing effective for Home Service Providers?
Postcard marketing is an old-school yet surprisingly effective way for home service providers to get more business. Unlike ‘spray and pray’ flyer marketing tactics, business postcards are extremely targeted.
