Introduction
2020 has been a challenging year for everyone. Especially for the Public Relation (PR) Space. 2020 helped us to know how PR can save a business from dying. It is due to the PR that most businesses survive the crisis.
As we start in 2021, we can see some PR trends that will change the whole PR concept. This past year deviated from its paths, but it also allowed people and businesses to find new communications methods.
As we look forward to 2021, there are many PR trends for the organization to consider communicating with their audiences. One thing is for sure, the digital method of PR is going to see an incremental rise going forward into the future.
In the following section, we list down the top PR trends you need to watch out for in the new year.
PR Trends To Watch Out In 2021
2021 might be the golden year for PR Companies. With the advent of COVID 19, companies have started looking for different trends to cope with new requirements. Here are some of the trends that might become the next big thing in the PR industry.
1. Short Form Videos
Short videos have the potential to engage with audiences. The short videos’ popularity spiked so much that Facebook decided to plan its form of short videos. In fact, YouTube launched its short video platform called Shorts.
Seeing these top digital platforms prioritizing the short video, we can expect businesses to use the same for maintaining Public relations. With certainty, Tik-Tok has shown us how mini video clips can be more effective and useful social media posts.
Just like Tik-Tok, platforms like YouTube and Facebook are offering 15 seconds of video services to their users. Short form videos are pleasantly entertaining, convey information and the swipe and scroll options fit perfectly into the overall user experience.
2. Podcasts
It has been seen that podcasts are becoming popular nowadays. Around more than 100 million Americans listen to podcasts. Among them, more than 54% of them made a purchase or availed services. This shows that people are now giving value to what they listen to.
There are several ways in which you can take advantage of the increasing popularity of podcasts. For instance, you can create podcasts for your business to deliver your brand voice. This method can increase the number of audiences consuming your content at the same time.
You can listen to a podcast on your way to work, in your car, or while taking the daily public transportation. Industry leaders share a number of credible insights on their podcasts.
3. Social Awareness
The Internet is being used for everything. This has made digital more important than your real-life presence. Hence, social media presence can potentially make or break your reputation in the industry.
Staying informed as to what is going on in society and what trends have been hovering in the market can help your business survive the market’s completeness. This is especially true because of the disastrous fallouts of the Coronavirus pandemic.
Most businesses are using PR to spread positive news of their brand’s engagement in helping some or the other sectors that have been affected by the pandemic.
The internet is a direct ticket to engage with your audience. Yes, of course, if you want, you do not have to engage with your audience online. However, remember that just because you are not using the internet doesn’t mean that your competitors will not use it.
4. Live Streaming
The pandemic has taught us how good we can use online conferencing technology. While the whole world is under the influence of COVID 19, Video and audio conferencing has been the only way for businesses to have business meetings.
2020 has seen a major behavior change in how people engage with brands and businesses. The content consumption habits have changed drastically, and video streaming technology has become a new gateway for the business to interact with their audiences.
The future of in-person events is still there in the market. However, the majority of the audiences are emphasizing virtual events. This has made the PR representatives and communication specialist profession shift their gear and invest in relocating their conventional events to hosting virtual events.
Take Away
Maybe the communication mode is the same, but the scale has certainly changed drastically. In this article, we have talked about the new trends that are being used in the PR industry. We have also laid emphasis on the fact that PR will continue to be defined by social issues and awareness in a major way in 2021.
Digital and tech adoption will continue to hold a positive sway on the way PR is generated, distributed and absorbed. We hope that this article has added value to your life. If you think that we have missed out on any of the trends, do mention them in the comment section.
